The Importance of Building Trust When Elevating Your Personal Brand
I recently watched a TED talk by Frances Frei, and it reminded me about the importance of building trust when elevating your personal brand. She talks about the importance of empathy, authenticity and logic, which are all vital points in the context of building your personal brand. Let’s break it down. Empathy There is no […]
Returning to work: Re-igniting your personal brand
When it comes to personal branding, the strategies for success are shifting with today’s business environment of hybrid workplaces. As you move into the new world of work, there is an aspect of yourself you may need to re-ignite by adding some new strategies to your personal branding arsenal. Think about it – 18 months […]
Personal Branding Tips for Introverts
Personal Branding Tips for Introverts. Personal branding is for introverts too and there are many ways of branding and marketing yourself as an introvert. Many introverts have dismissed the option of building and marketing their personal brands, believing that such activities are best left to the extroverts of the world. Yet this means that they […]
Top Tips for Growing your Personal Brand Online
Growing your Personal Brand Online. I’ve looked at the implications of the move online for our personal brands, and highlighted some of the key issues one needs to consider: the implications of the greater transparency inherent in the digital world and the need for consistency, how and why to integrate the human touch into the […]
Do you have the skills to brand yourself in the Digital Age?
Branding yourself in the Digital Age. Some of the previous challenges I’ve looked at in this blog series related to the need for consistency across multiple platforms, and the way your personal brand is impacted by the brands of the organisations and people with which you associate. But there’s another pressing issue: controlling your brand […]
Communicating your Personal Brand through Powerful Storytelling
Communicating your Personal Brand through storytelling. One of the most primal images across cultures is the storyteller whose tales encapsulate the essential elements of a culture or group. Families are shaped by the stories we were told at bedtime and throughout our lives, and the same thing happens when cultural groups or nations tell stories […]