No matter what field you are in you have probably spent January developing your plans for the year – financial, marketing, social media, training and the like; but have you taken the time to develop your personal brand marketing plan? Imagine if we spent as much time branding and marketing ourselves as we so the…
Building your personal brand in a new environment can be challenging. When you’ve moved to a new city or country, made a career change or simply taken on a new job opportunity, it’s important to establish yourself and build your credibility in the workplace from day one. I’d say that the first 90 days are…
Meetings can be a complete waste of time. Here are some tips on which meetings to avoid, and how to get the best out of those you do attend. Define the objective of the proposed meeting Because I had to rest a bit I needed to be more disciplined about how many meetings I could…
In my personal branding coaching, I explain to people that to get ahead in their careers they need to stand out from the crowd. Most agree, but few know where to start. The first step is to consider your personal brand – what do you stand for and what do you want to be known…
Of the three Cs of personal branding (clarity, consistency and constancy), consistency could well be the most powerful . . . Take yourself out of yourself for a minute. Pretend you’re not you. Let’s say you’re someone else – an objective third party – and you’re conducting an evaluation of your personal brand across all…
For entrepreneurs looking to start or grow a business, building a personal brand is especially important as people need to buy into you before they will buy into your business idea Entrepreneurs need to understand the importance of personal branding because it can play an enabling role as they seek to build a professional reputation and grow their…
Your LinkedIn profile is one of the most accessible ways for other professionals to find out about you, which means you need to make sure it’s as perfect as it can be In today’s digital world, your LinkedIn profile has become a vital personal branding tool. Crafting a great LinkedIn profile gives you an opportunity to capture…
People tend to underestimate the impact their every action has in the workplace, including their reactions to things other people say and do. As Dan Schwabel, world-renowned personal branding specialist says, “You are the chief marketing officer of the brand called you, but what others say about you is far more impactful than what you…
Watch the latest video clip of CEO Donna Rachelson on Leading Opinion, on the topic personal branding. Click the image below to watch it OR click HERE
Social media is here to stay and it’s a fantastic tool for building your personal brand. But, like any other tool, if you don’t use it properly, you may do more harm than good. Here are 5 ways you could be damaging your brand online: Treating your audience badly You’ve taken the time to set…