YOU HAVE a personal brand, whether you think about it or not. Your personal brand is what people say about you when you’re not in the room. It’s how your colleagues, associates, friends and acquaintances perceive you. You might think that your personal brand is in good standing because you work hard and produce good…
As an entrepreneur, when you first start out on your business journey, before your company has developed a reputation of its own, you are the brand. In other words, before people will trust your company or product, they need to buy into you. This means you have to pay attention to both your personal brand…
If you’ve ever had the tiresome task of wading through a pile of CVs, you’ll know that after awhile, they all start to look quite similar. Instead of sticking with the tired old format that everyone else is using, why not consider marketing yourself differently with a personal branded bio? It’s a good place…
Is supporting a political party akin to committing brand suicide for an artist, or does it simply make good business sense?
These five behaviours might be damaging your personal brand without you even realising it
Word of mouth is a fantastic form of personal marketing – it’s free, it’s credible and it’s very effective. So how do you make sure you’re referable?
You’ve found the perfect job, sent in your CV and managed to get an interview. Now, if you want to make that position yours, you need to impress the interviewers with your personal brand
I believe that building an effective personal brand is critical for business success, whether you’re a man or a woman. There are certain areas, however, where women in particular need to focus to ensure their personal brands create a lasting positive impression
Here’s how to develop a personal brand that inspires others to invest in you
We are all branded whether we like it or not, and if you don’t take responsibility for branding and marketing yourself, others will do it for you.