In my personal branding coaching, I explain to people that to get ahead in their careers they need to stand out from the crowd. Most agree, but few know where to start. The first step is to consider your personal brand – what do you stand for and what do you want to be known…
Of the three Cs of personal branding (clarity, consistency and constancy), consistency could well be the most powerful . . . Take yourself out of yourself for a minute. Pretend you’re not you. Let’s say you’re someone else – an objective third party – and you’re conducting an evaluation of your personal brand across all…
For entrepreneurs looking to start or grow a business, building a personal brand is especially important as people need to buy into you before they will buy into your business idea Entrepreneurs need to understand the importance of personal branding because it can play an enabling role as they seek to build a professional reputation and grow their…
Your LinkedIn profile is one of the most accessible ways for other professionals to find out about you, which means you need to make sure it’s as perfect as it can be In today’s digital world, your LinkedIn profile has become a vital personal branding tool. Crafting a great LinkedIn profile gives you an opportunity to capture…
People tend to underestimate the impact their every action has in the workplace, including their reactions to things other people say and do. As Dan Schwabel, world-renowned personal branding specialist says, “You are the chief marketing officer of the brand called you, but what others say about you is far more impactful than what you…
Watch the latest video clip of CEO Donna Rachelson on Leading Opinion, on the topic personal branding. Click the image below to watch it OR click HERE
Social media is here to stay and it’s a fantastic tool for building your personal brand. But, like any other tool, if you don’t use it properly, you may do more harm than good. Here are 5 ways you could be damaging your brand online: Treating your audience badly You’ve taken the time to set…
Boost your personal brand. I often tell people that when it comes to personal branding, everything counts. The way you are perceived by others can be affected by anything from how you dress, what you say on social media, who you choose to socialise with and even how you answer the phone. Details matter, so…
Be an expert in personal branding. One of the most effective ways to make sure your personal brand stands out is to establish yourself as an expert. By differentiating yourself, developing niche expertise and marketing yourself to increase your visibility, you can boost your credibility and ensure that you’re reaching your target market. There’s nothing…
YOU HAVE a personal brand, whether you think about it or not. Your personal brand is what people say about you when you’re not in the room. It’s how your colleagues, associates, friends and acquaintances perceive you. You might think that your personal brand is in good standing because you work hard and produce good…