Understand your brand and its value
[vc_row][vc_column][vc_column_text]I thought a good place to end this series of blogs on particular issues relating to women and personal branding would be with a reminder of how important it is to understand your brand at the most granular level possible. This is true for everybody, of course, but it is of particular value to women […]
Think alliances rather than networks
Think alliances rather than networks. It’s a cliché: get out there and build your network because it is your launchpad. Like all clichés, it holds a grain of truth—but, as always, the devil is in the detail. In the workplace, all networks are not equal. Women seem particularly good at building deep but narrow networks […]
Personal branding: 6 must-know tips for professionals
According to Joseph Lui, Personal branding is a way of establishing and consistently reinforcing who you are and what you stand for in your career and life. Everything you do either strengthens or dilutes the personal brand you’re trying to create. Developing a personal brand might sound challenging, but there are incremental steps you can […]
Why personal branding for women matters
It is indisputable that building a personal brand is key to progressing one’s career. People who have been exposed to personal branding understand that it is not always hard work that helps you get ahead. Perceptions help shape how others behave toward you and if the perceptions others have of you are not aligned to […]
Branded Bio VS Traditional CV
Branded Bio VS Traditional CV. If you have ever had the tiresome task of wading through a pile of CVs, you will know that after a while, they all start to look quite similar. Instead of sticking with the tired old format that everyone else is using, why not consider profiling yourself differently with a […]
3 Steps to standing out in times of crisis
In his address to the nation on 21 April 2020, President Ramaphosa had this to say: “We are resolved not merely to return our economy to where it was before, but to forge a new economy in a new global reality.”[1] Other commentators, including Johann Rupert, have also said that they believe that the COVID-19 […]