People tend to underestimate the impact their every action has in the workplace, including their reactions to things other people say and do. As Dan Schwabel, world-renowned personal branding specialist says, “You are the chief marketing officer of the brand called you, but what others say about you is far more impactful than what you…
Watch the latest video clip of CEO Donna Rachelson on Leading Opinion, on the topic personal branding. Click the image below to watch it OR click HERE
Social media is here to stay and it’s a fantastic tool for building your personal brand. But, like any other tool, if you don’t use it properly, you may do more harm than good. Here are five bad behaviours to avoid when building your brand online: 1. Treating your audience badly You’ve taken the time…
I often tell people that when it comes to personal branding, everything counts. The way you are perceived by others can be affected by anything from how you dress, what you say on social media, who you choose to socialise with and even how you answer the phone. Details matter, so make sure that you…
One of the most effective ways to make sure your personal brand stands out is to establish yourself as an expert. By differentiating yourself, developing niche expertise and marketing yourself to increase your visibility, you can boost your credibility and ensure that you’re reaching your target market. There’s nothing arrogant about admitting that you…
YOU HAVE a personal brand, whether you think about it or not. Your personal brand is what people say about you when you’re not in the room. It’s how your colleagues, associates, friends and acquaintances perceive you. You might think that your personal brand is in good standing because you work hard and produce good…
As an entrepreneur, when you first start out on your business journey, before your company has developed a reputation of its own, you are the brand. In other words, before people will trust your company or product, they need to buy into you. This means you have to pay attention to both your personal brand…
If you’ve ever had the tiresome task of wading through a pile of CVs, you’ll know that after awhile, they all start to look quite similar. Instead of sticking with the tired old format that everyone else is using, why not consider marketing yourself differently with a personal branded bio? It’s a good place…
Is supporting a political party akin to committing brand suicide for an artist, or does it simply make good business sense?
These five behaviours might be damaging your personal brand without you even realising it