Amp up your LinkedIn profile for career success
Your LinkedIn profile is one of the most accessible ways for other professionals to find out about you, which means you need to make sure it’s as perfect as it…
Read more
Branding and Marketing insights, news & advice. Maintain your competitive edge!
Three clever questions to ask your clients
Most of us have answered customer surveys and wished we could rewrite the questions instead of choosing from the pre-written options. By learning to ask your clients questions that go…
How to email like a pro
Email is like any other form of communication – there are acceptable norms and also types of behaviour deemed as inappropriate. For example, I often have business executives asking me…
Start-ups, avoid these four marketing mistakes
As an entrepreneur, I network extensively with other entrepreneurs and I am always inspired by their energy, expertise and passion. Yet as a professional in the marketing industry, I often…
How to handle conflict in the workplace
People tend to underestimate the impact their every action has in the workplace, including their reactions to things other people say and do. As Dan Schwabel, world-renowned personal branding specialist…
Lessons from successful women in business
Frew Murdoch – assistant editor of HR Pulse – and myself were privileged to speak with some of the women who will be speaking at the IPM Women in Business Conference being held at…