Gear up for 2016 – marketing your personal brand
No matter what field you are in you have probably spent January developing your plans for the year – financial, marketing, social media, training and the like; but have you…
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Marketing is about more than money
Understanding the recent shifts in marketing and what they mean for your business Best-selling author Seth Godin recently wrote an article about the shift in marketing and how it affects…
Building your personal brand in a new environment
Building your personal brand in a new environment can be challenging. When you’ve moved to a new city or country, made a career change or simply taken on a new…
City Press review: Play to Win
“After the embarrassment of Bic’s now-infamous Women’s Day advert (Look like a girl … Think like a man), I was mildly sceptical when the book Play to Win – What…
How brands can push boundaries without being offensive
In light of recent controversial campaigns by Legit and Appletizer, Branding & Marketing YOU CEO and marketing specialist, Donna Rachelson spoke to Destiny Connect about ‘how brands can push boundaries with…
Introduction to Team Branding
Introduction to Team Branding Introduction to Team Branding. I’ve written much here about personal branding, but as I’ve worked with organizations over the years I’ve also realized the importance of…