Social media is here to stay and it’s a fantastic tool for building your personal brand. But, like any other tool, if you don’t use
Boost your personal brand. I often tell people that when it comes to personal branding, everything counts. The way you are perceived by others can
I remember a few years back when every company was rushing to get a website designed because we were told ‘online is the new shop
Be an expert in personal branding. One of the most effective ways to make sure your personal brand stands out is to establish yourself as
YOU HAVE a personal brand, whether you think about it or not. Your personal brand is what people say about you when you’re not in
As an entrepreneur, when you first start out on your business journey, before your company has developed a reputation of its own, you are the
This may sound strange coming from a marketing specialist, but spending time and effort on costly marketing interventions (or as I call it, “makeshift marketing”)
Is supporting a political party akin to committing brand suicide for an artist, or does it simply make good business sense?
No one likes to be the target of an unwanted and incessant sales pitch, yet many of us make the same mistakes when trying to sell our own products or services
Most of us have experienced the annoyance of being pestered by a salesperson who just won’t give up.
These five behaviours might be damaging your personal brand without you even realising it
Four steps to move your business from chasing sales to attracting customers who want to buy.
Learn more about Donna Rachelson, founder of Branding & Marketing YOU. Author, speaker and entrepreneur.
