ONLINE MARKETING Take Your Website from Good to Great
I remember a few years back when every company was rushing to get a website designed because we were told ‘online is the new shop front’. People said having a…
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Personal branding: become known as an expert
One of the most effective ways to make sure your personal brand stands out is to establish yourself as an expert. By differentiating yourself, developing niche expertise and marketing yourself…
Pay attention and build your personal brand
YOU HAVE a personal brand, whether you think about it or not. Your personal brand is what people say about you when you’re not in the room. It’s how your…
Entrepreneurs, you are the brand!
As an entrepreneur, when you first start out on your business journey, before your company has developed a reputation of its own, you are the brand. In other words, before…
Stop and Consider Before You Spend on Market Interventions
This may sound strange coming from a marketing specialist, but spending time and effort on costly marketing interventions (or as I call it, “makeshift marketing”) may be a waste of…
How a personal branded bio can beat your traditional CV
If you’ve ever had the tiresome task of wading through a pile of CVs, you’ll know that after awhile, they all start to look quite similar. Instead of sticking…