Branding and Marketing insights, news & advice.
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Perfect your sales pitch

No one likes to be the target of an unwanted and incessant sales pitch, yet many of us make the same mistakes when trying to sell our own products or services

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How referable are you?

Word of mouth is a fantastic form of personal marketing – it’s free, it’s credible and it’s very effective. So how do you make sure you’re referable?

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Ace that job interview

You’ve found the perfect job, sent in your CV and managed to get an interview. Now, if you want to make that position yours, you need to impress the interviewers with your personal brand

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Ways women can jumpstart their personal brands

I believe that building an effective personal brand is critical for business success, whether you’re a man or a woman. There are certain areas, however, where women in particular need to focus to ensure their personal brands create a lasting positive impression

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