Insights

Is supporting a political party akin to committing brand suicide for an artist, or does it simply make good business sense?

No one likes to be the target of an unwanted and incessant sales pitch, yet many of us make the same mistakes when trying to sell our own products or…

Most of us have experienced the annoyance of being pestered by a salesperson who just won’t give up.

These five behaviours might be damaging your personal brand without you even realising it

Four steps to move your business from chasing sales to attracting customers who want to buy.

Word of mouth is a fantastic form of personal marketing – it’s free, it’s credible and it’s very effective. So how do you make sure you’re referable?