Entrepreneurs, you are the brand!
As an entrepreneur, when you first start out on your business journey, before your company has developed a reputation of its own, you are the brand. In other words, before…
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Stop and Consider Before You Spend on Market Interventions
This may sound strange coming from a marketing specialist, but spending time and effort on costly marketing interventions (or as I call it, “makeshift marketing”) may be a waste of…
How a personal branded bio can beat your traditional CV
If you’ve ever had the tiresome task of wading through a pile of CVs, you’ll know that after awhile, they all start to look quite similar. Instead of sticking…
Choosing money over integrity
Is supporting a political party akin to committing brand suicide for an artist, or does it simply make good business sense?
Perfect your sales pitch
No one likes to be the target of an unwanted and incessant sales pitch, yet many of us make the same mistakes when trying to sell our own products or…
ENTREPRENEURSHIP: Four tips to attract customers
Most of us have experienced the annoyance of being pestered by a salesperson who just won’t give up.