This may sound strange coming from a marketing specialist, but spending time and effort on costly marketing interventions (or as I call it, “makeshift marketing”)
Is supporting a political party akin to committing brand suicide for an artist, or does it simply make good business sense?
No one likes to be the target of an unwanted and incessant sales pitch, yet many of us make the same mistakes when trying to sell our own products or services
Most of us have experienced the annoyance of being pestered by a salesperson who just won’t give up.
These five behaviours might be damaging your personal brand without you even realising it
Four steps to move your business from chasing sales to attracting customers who want to buy.
Word of mouth is a fantastic form of personal marketing – it’s free, it’s credible and it’s very effective. So how do you make sure you’re referable?
You’ve found the perfect job, sent in your CV and managed to get an interview. Now, if you want to make that position yours, you need to impress the interviewers with your personal brand
I believe that building an effective personal brand is critical for business success, whether you’re a man or a woman. There are certain areas, however, where women in particular need to focus to ensure their personal brands create a lasting positive impression
Here’s how to develop a personal brand that inspires others to invest in you
We are all branded whether we like it or not, and if you don’t take responsibility for branding and marketing yourself, others will do it for you.
As part of my research for the book Branding and Marketing You Through Teams, I examined teams in six leading companies to find out what was separating the ‘good’ from the ‘great’.
Learn more about Donna Rachelson, founder of Branding & Marketing YOU. Author, speaker and entrepreneur.
