This may sound strange coming from a marketing specialist, but spending time and effort on costly marketing interventions (or as I call it, “makeshift marketing”) may be a waste of…
If you’ve ever had the tiresome task of wading through a pile of CVs, you’ll know that after awhile, they all start to look quite similar. Instead of sticking…
Is supporting a political party akin to committing brand suicide for an artist, or does it simply make good business sense?
No one likes to be the target of an unwanted and incessant sales pitch, yet many of us make the same mistakes when trying to sell our own products or…
Most of us have experienced the annoyance of being pestered by a salesperson who just won’t give up.
These five behaviours might be damaging your personal brand without you even realising it