City Press review: Play to Win
“After the embarrassment of Bic’s now-infamous Women’s Day advert (Look like a girl … Think like a man), I was mildly sceptical when the book Play to Win – What…
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Branding and Marketing insights, news & advice. Maintain your competitive edge!
How brands can push boundaries without being offensive
In light of recent controversial campaigns by Legit and Appletizer, Branding & Marketing YOU CEO and marketing specialist, Donna Rachelson spoke to Destiny Connect about ‘how brands can push boundaries with…
Introduction to Team Branding
Introduction to Team Branding Introduction to Team Branding. I’ve written much here about personal branding, but as I’ve worked with organizations over the years I’ve also realized the importance of…
4 Ways to Build a Strong Team Brand
Building a Strong Team Brand. Strong Team Brand Attributes Strong team brands share certain attributes. Here are four things to look out for in seeking to build an effective team…
Get the most out of your meetings
Meetings can be a complete waste of time. Here are some tips on which meetings to avoid, and how to get the best out of those you do attend. Define…
Become distinctive in the workplace
In my personal branding coaching, I explain to people that to get ahead in their careers they need to stand out from the crowd. Most agree, but few know where…