Pay attention and build your personal brand
YOU HAVE a personal brand, whether you think about it or not. Your personal brand is what people say about you when you’re not in the room. It’s how your…
YOU HAVE a personal brand, whether you think about it or not. Your personal brand is what people say about you when you’re not in the room. It’s how your…
As an entrepreneur, when you first start out on your business journey, before your company has developed a reputation of its own, you are the brand. In other words, before…
This may sound strange coming from a marketing specialist, but spending time and effort on costly marketing interventions (or as I call it, “makeshift marketing”) may be a waste of…
Is supporting a political party akin to committing brand suicide for an artist, or does it simply make good business sense?
No one likes to be the target of an unwanted and incessant sales pitch, yet many of us make the same mistakes when trying to sell our own products or…
Most of us have experienced the annoyance of being pestered by a salesperson who just won’t give up.