Maximising your relationships (Part 1) Research shows that in service-based businesses, approximately 25% of new business should come from a company’s existing clients. Most businesses, however, forget about marketing to…
Maximising your relationships (Part 2) In my last post, I started looking at how you can prove your worth to existing clients. In this post, I’ll examine how to go…
How personal branding benefits your company brand (Part 1) Businesses today have it tough. As soon as you develop something new – a competitive premise or a product/ service that…
The inspiration behind my book Have you ever dreamed of sitting down to have a face-to-face conversation with some of South Africa’s leading figures in the areas of media, politics,…
How personal branding benefits your company brand (Part 2) In my previous post, I talked about why I think personal branding will benefit any organisation as a whole. In this…
Effective brands take a stand Most great figures that have helped shape modern history like Martin Luther King, Mahatma Gandhi and Winston Churchill are known and are memorable because they…