Insights

Effective brands take a stand Most great figures that have helped shape modern history like Martin Luther King, Mahatma Gandhi and Winston Churchill are known and are memorable because they…

Should you believe in the social media buzz? The short answer is yes. And no. Let me explain… Social media can be an extremely useful tool. It helps you to…

Why good work is not enough There’s a common belief keeping your head down, working hard and working well will achieve you business success and recognition. It’s a nice idea,…

What Personal Branding & Marketing is Not There’s a cloud of confusion that seems to surround personal branding. People have ideas of what they think the term means, but many…

Your Personal Branding Workout Regular exercise is the key to getting fit and being healthy. Likewise, if you want a “fit” and healthy personal brand, you need to flex your…

Interviewers legally allowed to check your Facebook profile According to this article, interviewers are legally allowed to ask job-seekers to log into Facebook so they can check their profiles. And if…